User-Centered and Business-Oriented

In a perfect world, I would love to be able to apply my ways of working and process into an accurate road map, agile and with iterations.

However, that just never happens. If Product teams and Business Stakeholders could understand how holistic design works, they would then see the Product as a life cycle and not a project.

01. Discovery and Research

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  • Sprint Zero: UX | UI | Scrum Master | Product Owner | Business Analysis | Tech Leads | Stakeholders

  • Business requirements?

  • Business outcomes?

  • Target audience?

  • Stakeholder responsibilities?

  • What’s in scope?

  • What’s not in scope?

  • Dependencies?

  • Risk?

  • Deliverables?

  • Timing?

  • Defining team's social contract on ways of working

  • Setup magic circles comms

  • Shared data

  • Decisions repository

  • Objectives and Key Results (OKR’s)

  • Key Performance Indicators (KPI’s)

    - Setting KPI’s and business outcomes

    - Increasing conversion rates

    - Getting more paying customers

    - Increasing retention

  • Online research

  • Data analysis quantitative (numbers) | qualitative (types)

    - Defined API’s, and data tracking

    - Separate UX workshop with solution architect

  • Competitor analysis

    - Revenues Streams | Content Types | Primary Categories | Target Audience

    - Competitors Product Criteria Analysis: ease of use | functionality | navigation | UI declutter | key content simplify | user experience | retention | timeliness

  • Customer interviews

  • Focus group workshops

  • Surveys and questionnaires

  • Personas

    - Technology data (they use) | user needs | key use activities | pain points | target future state activities

  • Empathy mapping

  • Customer journey map (current)

    - Emotions | feeling | needs | wants | pain points

02. Planning

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  • Discovery review workshop: UX | UI | Product Owner | Business Analysis

  • Create User Stories that match with business requirements

  • Scenario mapping

  • High-level user flow

  • Sitemap

    - User stories matching all scenarios

03. Conceptualising

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  • Preliminary sketches

  • Wireframes

  • Information architecture (IA)

    - Card sorting, flat vs deep website Hierarchies

    - Copywriting

    - Getting more paying customers

    - Increasing retention

  • Prototyping

  • Defining UX experimentation/validation & learning’s
    (scenario, user flows, or component level)

    - What are the target conditions?
    - What are the current conditions?
    - What obstacles are preventing you from reaching the target condition?
    - Explain the experiment?
    - What is your hypothesis on the experiment outcome and why?
    - What was the outcome?
    - What did you learn?

  • User Testing (validation)

    - Playback + iteration

04. Design

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  • Hi-Fidelity design

    - Accessibility pass AA / AAA

    - Framework design system bootstrap, material, react native

    - Responsive design

    - Clickable prototype

  • Design documentation

05. Analyses

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  • Hi-Fidelity design

  • Assessing the outcomes

  • Measuring data to business outcomes

  • A/B testing

  • User testing